Superbowl ads are one of the main reasons everyone looks forward to watching the Superbowl, next to, of course, the halftime show and the actual game. We all get a kick out of watching these remarkable or unremarkable commercials, turning into prestige critics judging the creativity, quality, and meaning of one commercial compared to the other.
We all develop individual feelings and thoughts towards each commercial, either hating or loving it. This makes the development of the commercial extremely hard. Companies have to come up with a creative way to get their point across or sell their product while trying to make it memorable as well as non-offending. This is second to the excruciating price that needs to be paid in order for it to be aired.
Some of the main advertisers this year include Pepsi, Coco-Cola, Bud Light, Stella Artois, Doritos, Pizza Hut, M&M’s, Olay, Colgate, Amazon Prime, ADT, Google, Microsoft, Verizon, and T-Mobile.
With all things media, we can expect controversy or backlash with a new release, starting with one of the NFL ads. The NFL aired a montage of images which included MLK Jr. at the head of coin toss, This sparked some tension for, Colin Kaepernick loyalists who are angry that the NFL put MLK Jr. in their commercial but won’t allow Kaepernick to play because he kneeled for the national anthem.
Another commercial that didn’t perform well was one created by Hyundai showing a couple riding an elevator dropping people at seemingly unpleasant experiences while trying to seem humorous. One was a vegan party that ended up offending many members of the People for the Ethical Treatment of Animals (PETA), an organization that has championed the vegan diet and lifestyle and excludes any form of cruelty toward animals.
“Instead of buying a car from people with outdated ideas, we suggest a vegan Smartcar by Mercedes,” PETA tweeted.
Many people believed the T-Mobile ads to be sexist. The commercial showed a messenger conversation between a couple, which showed a possible sexist text or remark at the end.
There were however commercials that performed very well including the Bud Light ad that confused many of the viewers but intrigued the Game of Thrones (GOT) fans by possibly giving hints at the final season of GOT.
NFL may have also redeemed itself by the airing of “The 100-Year Game” paying tribute to some of the NFL’s greatest players turning on their natural football instincts in order to retrieve the Golden ball during an important event.
Many ads also provided much support for the deeper more meaningful topics they were advertising including Bumble an all-female production crew that teamed up Serena Williams tennis champion to encourage other women to make the first move in work. Washington Post displayed a series of images of events that shaped history across the globe, saying there is always someone there to tell the story, saying knowing keeps us empowered and takes the time to honor the journalist who lost their lives in search for the truth of their story.
The commercials of the 2019 Superbowl 53 were definitely ones to remember.