Kendall Jenner, fashion model and reality television star, brought attention to her new position as a spokesperson for Pepsi — but not in a good way.
On Tuesday, April 4, Jenner revealed her “debut ad … and quickly became the target of backlash, as did the soda company,” according to CNN.
As the New York Times started, “In Pepsi’s world, protests look like a pretty good time.”
They continued to report that the, “company borrowed imagery from the Black Lives Matter movement,” bringing criticism online from “people who said it trivialized the widespread protests against the killings of black people by the police.”
In the ad — that was first uploaded to YouTube — the model was in a photoshoot when she realized that there was a protest happening outside.
She joins in with the protestors, “spots an officer, walks up to him and hands him the Pepsi. He takes a sip, a woman wearing a nose-ring and a traditional Muslim headscarf takes a photograph and everybody cheers,” NBC News described.
This ad’s scene looked like, “a widely shared photo of Ieshia Evans, a black woman who stood firm while being charged by riot police during a protest against police brutality in Baton Rouge, La., in July,” which it is commonly being compared to, the New York Times continued.
Similar to how Evans stands her ground against the police in the photo, Kendall Jenner hands them a Pepsi in the ad, bringing peace for all — or at least that was the intention.
On Twitter however, the Black Lives Matter community expressed its outrage.
Daughter of Martin Luther King Jr., Bernice King, took to the social media site to say “If only Daddy would have known about the power of #Pepsi,” with a photo of her father being pushed back by police.
As for the Pepsi company’s response, they claimed that the ad, “features multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments.”
Due to the aftermath of this backlash, the Huffington Post wrote that, “Pepsi apologized for its advertisement featuring Kendall Jenner at a political protest and pulled the video from YouTube on Wednesday.”
Pepsi has apologized to those who they offended as well as Jenner who has been the face of Pepsi’s new commercial.
“We did not intend to make light of any serious issue…We are removing the content and halting any further rollout…We also apologize for putting Kendall Jenner in this position,” the company concluded to say.