Youtuber Pewdiepie Loses Deal With Disney


Bailee Waid, Social Media Editor

At over fifty-million subscribers, Swedish YouTuber Felix Kjellberg, better known by his username, “Pewdiepie,” has allegations against him of being “anti-semitic and using Nazi imagery” according to the Wall Street Journal.

The Wall Street Journal took pieces – “out of context” as Kjellberg claimed – from the Youtubers videos where he acted “anti-semitic” fashion and formed a collage, which can been seen embedded into the post.

On Tuesday, YouTube made the statement “that [they] had canceled the release of a coming series and dropped [Pewdiepie] from a premier advertising program,” the New York Times stated.

The attention was first brought to YouTube and Disney’s Maker Studios – the production company that previously worked with the entertainer – by the Wall Street Journal. The newspaper had claimed in it’s post that they were who brought attention to the scandal.

A YouTube spokeswoman, the New York Times said, confided that Maker Studios was, “canceling the release of ‘Scare PewDiePie Season 2,’” which the Times also noted, is “a sequel to an original YouTube series.”

As far as the cash takeaway goes, CNN said that a spokeswoman declined to release the amount the star would have taken from the season. However, “major stars can earn fees comparable to those of TV show creators.”

As the Wall Street Journal put it, “PewDiePie had become the face of Walt Disney’s $500 million-plus deal in 2014 to acquire Maker Studios, the web video network/content company that included Mr. Kjellberg on its roster of talent” meaning that he now has lost out on the deal.

CNN revealed in a statement that the company (Maker Studios) said “Although Felix has created a following by being provocative and irreverent, he clearly went too far in this case and the resulting videos are inappropriate.”

Though these incidents have resulted in a media outcry, Kjellberg continues to upload videos on YouTube.

On Tuesday, Feb. 14, the YouTuber uploaded a video titled “Valentine’s Special” and had been posting other videos even as the Wall Street Journal published their piece.

That Thursday, Feb. 16, Pewdiepie uploaded a video titled “My Response” – a video where he gives his opinions on the media “taking him out of context” as well as hate groups supporting him.

This video brought over thirteen-million views.

Kjellberg also brought attention to the fact that hundreds of people worked on the season – of “Scare Pewdiepie”, which is now cancelled – and it’s not fair to them.

In the comments section of his recent videos, along with the typical redirect of his viewers, popular comments and many others include the hashtag “PewdiepieDidNothingWrong” and “IStandWithPewdiepie.”

Some viewers have commented on the videos in support of the celebrity.

One person under the username “9ine” left a comment saying, “It’s funny, South Park has been making anti-semitic jokes for 20 years, but nobody dares to tell them that they’re ‘normalizing anti-Semitism’. I guess Jew jokes are only acceptable if they’re funny enough.”

South Park is a satirical cartoon infamous for its notoriously inappropriate, and often anti-semitic, remarks.

Though, are these two the same?

South Park averages three-million views per episode while Pewdiepie’s videos land in the same range on Youtube alone.

This isn’t the first or the last time this Youtuber has or will deal with the media. For now, he continues with his crude humor and remains the most subscribed person on the site.